Content Strategist

8+ Years | Full-Time | Delhi

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Role Details
Role:
Content Strategist
Reports to:
Chief Brand officer​​
Location:
Company Head Office at Jasola, New Delhi, India
Job Purpose

Develop and execute integrated content strategies across traditional and digital marketing channels to enhance brand awareness, customer engagement, and business growth.​​

Compensation

Competitive fixed compensation.

Key Responsibilities
  • Conducting market research to learn about current trends and target audiences.
  • Creating and Handling content for collateral, campaigns, Templates, Web and App.
  • Coordinating with Hotel Marcoms for Promotional Emailers / Notifications dissemination.
  • Work on blogs and organic content creation.
  • Understanding company brands and creating content to meet those objectives within a given time frame.
  • Develop content strategies for traditional and digital marketing channels, and content marketing and digital platforms.
  • Determine the best way for content to engage users, increase customer loyalty, generate leads, and measure brand awareness.
  • Work with cross-functional teams to establish and articulate internal and external key messages, and ensure that content is aligned accordingly.
  • Create SEO content for keyword research, information architecture, and usability best practices to deliver targeted content.
  • Creating and managing content calendar for Digital platforms.
  • Testing campaigns (Digital, promotional, transactional, web, app) before go live.
Education, Experience & Competencies
Education Critical Competencies
Required: Graduation. Preferred: MBA or Master's in Marketing ​

Technical & Skill Set​

  • Experience of 5 years + in writing content in the luxury domain. ​​
  • Excellent creative writing skills and impeccable command over English. ​
  • Should be able to give boring topics an interesting spin. ​​
  • hould be abreast with current news and social media trends. ​
  • Good interpersonal skills to work in a team. ​​

Behavioral

  • Self Driven​​
  • Creative​​
  • Bias for Action​
  • Presentable​​
  • Communication
  • Adaptability & Flexibility​​
Experience

Experience of 5 years + in writing content in the luxury domain ​​
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Education, Experience & Competencies
Education

Required: Graduation and Preferred Master Degree.​

Experience

Experience of 5 years + in writing content in the luxury domain ​

Critical Competencies

Technical & Skill Set​

  • Experience of 5 years + in writing content in the luxury domain.
  • Excellent creative writing skills and impeccable command over English.
  • Should be able to give boring topics an interesting spin.
  • Should be abreast with current news and social media trends.
  • Good interpersonal skills to work in a team.

Behavioral

  • Self Driven​​
  • Creative​​
  • Bias for Action​
  • Presentable​​
  • Communication
  • Adaptability & Flexibility​​
Compensation

Competitive fixed compensation

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