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Lead - Digital Marketing

8+ years of experience | Full time | New Delhi

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Role And Responsibilities

  1. Lead the development of quarterly paid media channels plan, focusing on scalability
  2. Oversee the planning, creation, management, measurement, and optimization of campaigns across paid media channels
  3. Effectively allocate and manage budgets, ensuring cost-effective strategies while maximizing ROI
  4. Collaborate with the creative team to develop high-quality creatives and run A/B tests for optimal engagement
  5. Analyze performance marketing data using BI & analytics tools, identifying trends and opportunities for improvement
  6. Conduct keyword research for SEO and SEM campaigns and optimize keywords based on performance
  7. Align SEO with organizations broader goals, ensuring organic generation and growth of interest in TLC or partner brands
  8. Implement strategies to improve website conversion rates, collaborating with tech and product teams for landing page optimization
  9. Onboard and execute campaigns with vendors/affiliates, ensuring quality leads and conversions
  10. Assess pilot programs, identify opportunities, and implement solutions for performance improvement
  11. Verify that the digital marketing team is constantly updated with market trends by ensuring availability of appropriate upskilling opportunities

Desired Profile

  1. Required: Master’s degree in a business-related or technical field (MBA/MS/MTech)
  2. Added Advantage: Master’s Degree – MBA/PGDM (Marketing)
  3. 8+ years of experience in Digital Marketing in for technology services businesses
  4. Knowledge on the documentation of paid media channels
  5. Campaign Management and Optimization
  6. Budget Allocation and Management
  7. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  8. Data Analysis and Insights

About TLC

TLC Digitech Pvt. Ltd is a tech product and services company providing end to end digital solutions for customer acquisition, activation, engagement, retention, and loyalty. We have domain expertise in the travel and hospitality space.

Our tech products are developed on world class platforms to include CRM on Salesforce and Heroku with all integrations managed through MuleSoft. Our digital delivery is on the Adobe stacks including Adobe Experience Manager, Analytics, Target and Adobe Campaign with Mobile Apps developed on Ionic hybrid platform. Our Contact Centre’s are integrated with voice, chat, WhatsApp, FB Messenger, Email, Social, Web and SMS. TLC Compliance and Statutory Audits are managed by a Big Four global Accounting Firm. We follow the highest levels of Information Security with an ISO 27001 certification. We are members of CII, FHRAI, TAAI, NASSCOM, Dun & Bradstreet etc.

Details on the company are available on www.tlcgroup.com. Our Membership details are available on www.hotelmemberships.com. TLC managed websites include www.clubmarriott.in, www.diningprivilege.com and TLC Apps include Club Marriott South Asia that can be downloaded from the App Store or the Google Play Store.

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