Digital Marketing Manager

10+ Years | Full Time | Delhi

Write to Us
Role Details
Role:
Digital Marketing Manager
Reports to:
Head of Business / COO
KPIs:
  • Lead our digital growth initiatives.
  • Executing digital marketing campaigns.
  • Drive user acquisition, engagement, retention, and brand awareness.
  • Work closely with the content, design, product, and community teams.
Location:
Company Head Office at Jasola, New Delhi, India
Job Purpose

We are seeking a strategic, creative, and data-driven Digital Marketing Manager to lead our digital growth initiatives. This role will be responsible for crafting and executing digital marketing campaigns that drive user acquisition, engagement, retention, and brand awareness. You will work closely with the content, design, product, and community teams to grow and energize our user base.

Compensation

Competitive fixed compensation.

Key Responsibilities
  • Full Funnel D2C – Growth - Design, execute, and continuously refine digital marketing strategies across social media, search, email, and mobile to achieve brand and revenue objectives.
  • Performance Marketing - Lead and optimize paid acquisition campaigns across Meta(Facebook/Instagram), Google Ads, YouTube, and additional high-impact channels including programmatic.
  • Content, Social Media & Community Growth - Lead organic and paid content strategies across social channels, collaborating with creators and influencers to amplify brand reach and virality.
  • SEO, GEO & Analytics - Strengthen web and app visibility through SEO best practices and Generative Engine Optimization (GEO) strategies, ensuring content is discoverable by both search engines and AI-driven platforms.
  • AI Automation, Agentic AI & Autonomous Commerce - Deploy AI-powered marketing automation to streamline campaigns, enhance personalization and optimize customer engagement.
  • Cross-Functional & Partner Collaboration - Work seamlessly with internal teams and external agencies to align strategies, coordinate execution.
Education, Experience & Competencies
Education Critical Competencies
Master’s degree in Digital Marketing, or related field. (MBA preferred)

Technical

  • Strong knowledge of digital channels including social, email, PPC, influencer, SEO, GEO and mobile.
  • Experience with tools like Google Ads, Meta Ads Manager, Google Analytics and social scheduling tools.

Behavioral

  • Commercial Acumen
  • Relationship Management
  • Collaboration & Influence
  • Innovation & Market Awareness
Experience
  • 4 - 7 years of experience in digital marketing, preferably in B2C / community / social / lifestyle platforms.
  • Hands on experience, leveraging chatbots and conversational AI to drive user engagement, automate customer support and boost campaign conversion.
  • Experience marketing to Tier 2/3 cities in India.
View All Openings
Education, Experience & Competencies
Education

Required: Master’s degree in Digital Marketing, or related field. (MBA preferred)

Experience
  • 4 - 7 years of experience in digital marketing, preferably in B2C / community / social / lifestyle platforms.
  • Hands on experience, leveraging chatbots and conversational AI to drive user engagement, automate customer support and boost campaign conversion.
  • Experience marketing to Tier 2/3 cities in India.
Critical Competencies

Technical

  • Strong knowledge of digital channels including social, email, PPC, influencer, SEO, GEO and mobile.
  • Experience with tools like Google Ads, Meta Ads Manager, Google Analytics and social scheduling tools.

Behavioral

  • Commercial Acumen
  • Relationship Management
  • Collaboration & Influence
  • Innovation & Market Awareness
Compensation

Competitive fixed compensation

View All Openings
Unlock your Capabilities

Unlock your Capabilities

Join our young and vibrant organization to challenge yourself and learn new skills every day.

Join our Learning Organization