Careers at TLC DigiTech | Lead Digital Marketing

Role And Responsibilities

Lead the development of quarterly paid media channels plan, focusing on scalability
Oversee the planning, creation, management, measurement, and optimization of campaigns across paid media channels
Effectively allocate and manage budgets, ensuring cost-effective strategies while maximizing ROI
Collaborate with the creative team to develop high-quality creatives and run A/B tests for optimal engagement
Analyze performance marketing data using BI & analytics tools, identifying trends and opportunities for improvement
Conduct keyword research for SEO and SEM campaigns and optimize keywords based on performance
Align SEO with organizations broader goals, ensuring organic generation and growth of interest in TLC or partner brands
Implement strategies to improve website conversion rates, collaborating with tech and product teams for landing page optimization
Onboard and execute campaigns with vendors/affiliates, ensuring quality leads and conversions
Assess pilot programs, identify opportunities, and implement solutions for performance improvement
Verify that the digital marketing team is constantly updated with market trends by ensuring availability of appropriate upskilling opportunities

Required: Master’s degree in a business-related or technical field (MBA/MS/MTech)
Added Advantage: Master’s Degree – MBA/PGDM (Marketing)
8+ years of experience in Digital Marketing in for technology services businesses
Knowledge on the documentation of paid media channels
Campaign Management and Optimization
Budget Allocation and Management
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Data Analysis and Insights