Develop and execute the overall D2C business strategy, aligning with the company's vision
and goals.
Lead cross-functional teams to drive product innovation, feature development, market
expansion, and product support.
Identify and pursue strategic opportunities for revenue growth; including new market
segments, product offerings, and initiatives to establish partnerships and alliances that
enhance the D2C ecosystem.
Own product level profitability by ensuring optimal allocation of budgets and monitoring
various costs (CAC, development costs, infrastructure costs, support costs, people costs,
etc.)
Negotiate and finalize agreements with key stakeholders like merchants, technology partners,
and institutions while ensuring mutually beneficial partnerships.
Oversee customer acquisition initiatives by leveraging digital marketing, user behavior &
user growth strategies; oversee customer retention programs to minimize churn rate &
maximize lifetime value.
Lead merchant onboarding efforts, ensuring a diverse and curated selection of upscale
merchants on the platform by providing support and guidance to optimize the merchant’s
presence and offerings.
Liaison with the technical program management team in prioritizing various feature
enhancement and maintenance support.
Ensure adequate support is extended for timely resolution of merchant and consumer queries &
issues
Define and track key performance indicators (KPIs) to measure the success of D2C business
initiatives and present periodic business reports to TLC leadership and other stakeholders
Desired Profile
Bachelor's degree - BBA / B.Tech / B.Com
Master's Degree - MBA (Sales & Marketing, Information Management) - Added Advantage
12+ years of experience in business development with strong understanding of D2C business
models, preferably in hospitality and/or technology
Familiarity with e-commerce platforms and mobile app development
Proficiency in data analytics and market research tools
Understanding of B2B sales processes and D2C user growth methodologies.
